The White House loves Twitter, and Twitter loves the White House. How much? Last year, they grew their audience by over one-third, adding another 650,000+ followers to their 2M+ base.
There are lots of views into engagement on Twitter, but we have the data to give a unique view into what it looks like from the @whitehouse perspective.
We've tracked their activity for the last couple years using ThinkUp to analyze and publicly release large datasets. We decided it might be nice show how the White House engaged their audience last year — without resorting to cheap gimmicks like linkbait infographics.
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There are some very interesting factoids here — @Biz Stone's amusing automated tweet accidentally asking the White House to endorse a mayoral candidate stands out — but what we're most excited about is that you can grab the data yourself and create your own insights into how the White House has engaged the public through Twitter.